A major Fall 2015 Mercedes-Benz Vans campaign to advertise the release of a brand-new model of commercial van -- the Metris. The only mid-size work van in Canada. Smaller than a full-size van. Bigger than a compact van. City-sized!
This campaign ran across print, digital banners, YouTube pre-roll, & OOH to invite Canada to #MeetTheMetris.
Creative Director: Tom Sloan | Associate Creative Director: Rocky French | Art Director: Matt Lee | Designer: Lindsey Smerdon | Copywriters: Janet Hatcher & Rocky French